Study after study shows when keywords are properly chosen and ranking improve, leads and sales follow suit. That is why we still check rankings, or how close you are to the top of search results. Its as simple as Googling your keywords and counting down from the top of organic results. Maps results and Google carousel are the same.
What’s Better Than Rank Tracking?
Used to be Google Analytics would tell you what actually brought traffic to your website. Now rank tracking is more important then ever. For a few more ideas on understanding the traffic that makes it to your website in a not provided world checkout my post.