Research other similar companies in the cities you care about and a few big ones like Portland and Atlanta that aren’t near you. Gather a list of services and different phrases of those services they offer. Here is a quick list I got from looking at a few plumber sites.

List of services

• plumber
• plumbers
• 24 hour plumber
• plumbers boise
• drain cleaning
• plumbing contractor
• plumbing contractors
• sewer repair
• commercial plumbing
• septic systems
• pipe leaks
• drain repairs
• sewer repairs
• clogs cleared
• bathroom plumbing
• kitchen plumbing
• residential plumbing
• pipe repair
• sump pumps repairs
• replace pipes

Then use your favorite keyword research tools. I usually only use the Google Keyword Planner.

Here are some words worth considering writing webpages about

Googling these words has unearth a few words that are more spot on with someone coming out to the house to do it for them. It’s also helped me lose some. Then I started grouping the words into logical pages on the site that I should have.

And when I’m ready to start a blog it’s helped me find some broader related topics I could talk about.