Do you need to do online research for your Brand?

Between my friend and an associate asking me questions about online research, I figured I better share what I have compiled. So here are some of the good tools out there for customer and competitor research. I hope these tools help.

This article breaks down many of the tools out there. More than what data they show how they get their data is different and how accurate it really is matters too. http://www.seomoz.org/blog/monitor-competitor-traffic

  • Compete.com
  • Spyfu.com
  • Google Similar Search
  • HitWise
  • Quantcast
  • SEMrush
  • Google Trends for Websites
  • Google Insights
  • Google Ad Planner
  • ComScore
  • Alexa
  • Opensiteexplorer.org
  • Serpiq.com

If a competitor adds any type of code to their customers websites, you should Google search that code and compile a list of their clients. That would help you find out the type of customer that he is attracting. Same goes for any ads they place in the web world.

Some great Persona stuff: http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&pageName=Segment%2BExplorer and http://www.claritas.com/MyBestSegments/Default.jsp

Building A Brand – CMO of NetMark

Some Other Resources

http://www.seomoz.org/blog/testing-accuracy-visitor-data-alexa-compete-google-trends-quantcast
http://www.seodesignsolutions.com/blog/seo-tips/seo-tips-to-find-competitors-keywords/
http://www.seomoz.org/blog/alexa-hitwise-and-real-numbers-oh-my

    I’m a digital marketer, lucky husband, and father. I have one goal, put bad marketers out of business. Contact me for marketing consulting.

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